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Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly...

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Will Canadians Ever Return to Live Events?

Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days...

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Finding Your Way In A New World of Challenges – and Opportunities

Every year since 2016, we’ve released the Nourish Trend Report. It’s our look ahead at the significant trends we...

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August 5
COVID-19 Updates to the Nourish 2023 Trend Report

What happens to trends when the world changes? Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating...

Webinars

July 29
The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption

This webinar will deliver insights from a Canadian perspective of the impact of the pandemic on consumer behaviour, including...

Blog

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Let’s start with the bad news. According to a survey by McKinsey & Co., very few businesses are satisfied...

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How To Lead With Certainty In Uncertain Times

It’s a challenge to define the core DNA of your brand, let alone do it during a pandemic or...

Webinars

July 15
Meet the New “Never Normal” Consumer

Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement...

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July 7
Better Sponsorship Outcomes Through Better Category Management

Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music)...

Blog

Creating A New Experience: Experiential Marketing Engagement in a Low-Contact World

Is experiential marketing (XM) dead? We’ve heard this question since the start of this pandemic. From suppliers, vendors and...

Supported Event

June 22
Cannes LIONS Live

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Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced...

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June 17
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession

Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth...

Blog

Social Distance from Ethnic Consumers at Your Own Risk

One-fifth of the Canadian population is foreign-born... Chinese and South Asian consumers have high purchasing power -- but they...

Webinars

June 2
Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As...

Featured

Emphasis Of CMO Role Must Be On Leading Multi-faceted Teams Effectively

June 1, 2023: The World Federation of Advertisers, in partnership with research agency 2CV, the ACA and 27 other...

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The Case for a Research Tech Stack

In 2023, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible....

Webinars

May 26
Scenario Planning Through COVID-19: How to Plan for the Future Consumer

COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session...

Webinars

May 21
How To Plan For Recovery

Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable...

Webinars

May 20
Partner Webinar: In Search of the Unicorn Marketer

Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of...

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Peter Field, marketing and advertising effectiveness expert, recently joined thinktv for an insightful webinar, during which he made a...

@ACA_Tweets

Les Canadiens ont soif de contenus sportifs, déclare Adam Mitchell de @consultimi. Malgré les circonstances, les partenaires en commandites devront innover et combler l’écart. 坚果网络加速器, Jul 31
Canadians are hungry for sport content, says Adam Mitchell of @consultimi. It’s up to sponsorship marketers to innovate in these unique circumstances and fill the gaps. http://t.co/gWiYj4IlFx, Jul 31

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Molson Coors Canada has been a proud member of the ACA for over 70 years. The ongoing industry insights, guidance, benchmarks and best-practices provided have been invaluable. These have been essential to our continuous learning and growth.

Deborah Komlodi, former Head of Media – Molson Coors Canada

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Will Canadians Ever Return to Live Events?

Finding Your Way In A New World of Challenges – and Opportunities

August 5 COVID-19 Updates to the Nourish 2023 Trend Report

July 29 The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption

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How To Lead With Certainty In Uncertain Times

July 15 Meet the New “Never Normal” Consumer

July 7 Better Sponsorship Outcomes Through Better Category Management

Creating A New Experience: Experiential Marketing Engagement in a Low-Contact World

June 22 Cannes LIONS Live

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June 17 How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession

Social Distance from Ethnic Consumers at Your Own Risk

June 2 Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

Emphasis Of CMO Role Must Be On Leading Multi-faceted Teams Effectively

The Case for a Research Tech Stack

May 26 Scenario Planning Through COVID-19: How to Plan for the Future Consumer

May 21 How To Plan For Recovery

May 20 Partner Webinar: In Search of the Unicorn Marketer

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August 5
COVID-19 Updates to the Nourish 2023 Trend Report

July 29
The Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption

July 15
Meet the New “Never Normal” Consumer

July 7
Better Sponsorship Outcomes Through Better Category Management

June 22
Cannes LIONS Live

June 17
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession

June 2
Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

May 26
Scenario Planning Through COVID-19: How to Plan for the Future Consumer

May 21
How To Plan For Recovery

May 20
Partner Webinar: In Search of the Unicorn Marketer